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Message Toolkit: Inspiring Partners to Strengthen Public Health in Minnesota
Transforming the Public Health System in Minnesota
This toolkit can help anyone working in or with public health communicate effectively and efficiently about what public health is, what it does, and why we need a more seamless, responsive, and publicly-supported governmental public health system.
- Who is this toolkit for? Anyone who works to create healthy communities can use this toolkit to talk with state and local public health experts, elected officials, nonprofit leaders, and other important decision-makers who influence public health in Minnesota.
- What does this toolkit do? The messages in this toolkit are designed to be flexible and fit varying needs across the state. They are a guide to inform how you talk about your work, rather than an exact script that needs to be followed. We recognize that every community faces different challenges and looks to public health for unique solutions. The flexible frameworks in this toolkit can be adapted to suit each community’s communications needs.
- How was the toolkit developed? The guidance in this toolkit was developed using science-based models for persuading and motivating people through language that informs and inspires. MDH, LPHA, and SCHSAC worked with the strategic communications firm Hattaway Communications on this project. Hattaway led extensive engagement with MDH, LPHA, and SCHSAC, as well as local, state, and tribal public health experts, elected officials, and other community leaders, to ensure that the recommendations were based on a deep understanding of the needs of public health personnel and communities statewide.
Download the toolkit and workbook
Toolkit: Message Toolkit: Inspiring Partners to Strengthen Public Health in Minnesota (PDF)
Workbook:
Print and write by hand: Message Workbook, printable version (PDF)
Download and edit in MS Word: Message Workbook, MS Word version (DOC)
Schedule a workshop
To discuss a workshop for your staff, please contact Allie Hawley March, communications coordinator, MDH Community Health Division.
At the present time, workshops are open to local public health staff, tribal health staff, MDH staff, and members of the State Community Health Services Advisory Committee (SCHSAC).