MDH Visual Style
CLEAN MODERN BRIGHT INVITING ORGANIZED CLEAR UNCLUTTERED
The MDH brand is a seal of approval and a promise of accuracy and integrity. Those authorized to use signature elements of the MDH brand, share the earned esteem of MDH and contribute to its strength.
- Do not alter logo in any way
- Margin space equal to height of mn is required around logo
- MDH primary brand font is Brandon Grotesque*
- MDH brand font for non-professionally designed materials is Calibri**
- Body text size is 12 pt
- MDH Brand colors (shown right) are:
MN Blue PMS2955C
MN Green PMS368C
- White backgrounds for majority of surface area
- Prominent "white space" around text and images
- Comfortable readability
- Images of sufficient resolution that support accompanying text
- Graphic economy - no unnecessary borders or decoration
The Minnesota Department of Health brand is derived from the Minnesota State Brand Style Guide (PDF) which provides standards to aid in the visibility and unity of all state agencies.
* For the production of professionally designed print and digital materials for distribution to the public, use the Brandon Grotesque font family.
** Calibri font is allowed for employee use in Word documents, PowerPoint presentations, email signatures and other “business uses.” These fonts are available to you as part of the Microsoft Office Suite.
TIP: Bookmark this page.
The MDH logo must be prominently displayed on all materials produced for the Minnesota Department of Health.
- Right-click blue underlined hyperlink
- Select "Save target as..." or "Save link as...".
Programs that need their name included may request a customized "subordinate" logo version from the Communications Office.
If the logo format you require is not found here or you have any questions regarding proper use of the MDH logo, please contact the Communications Office at 651-201-4992.
For more information about MDH accessibility requirements visit Accessibility Information for Partners.
Understanding image file formats
Raster images (png, jpg, tif, gif) are measured in pixel density. High quality printing is done at 300 pixels per inch, while web images are commonly 72 pixels per inch. Remember, you can always reduce the size of a raster image, but you cannot enlarge it without hurting its clarity. Generally, raster images inserted into Word documents are more predictable and clear.
Vector images (EPS, AI, EMF) are not pixelated, but are defined by their shape outlines. They have the advantage of being sharp at any enlargement size. The EMF format is designed to be used in Microsoft programs while AI/EPS formats work with Adobe Illustrator and InDesign.
TIP: Printers of specialty items often ask for vector format pdfs.