COVID-19 Vaccine Communication Toolkit for Community and Faith-Based Organizations - Minnesota Dept. of Health
As we learn more about COVID-19, recommendations and guidance are updated frequently. Please check back often.

For Community and Faith-Based Organizations
COVID-19 Vaccine Communication Toolkit


This toolkit is designed to help community and faith-based organizations educate communities about COVID-19 vaccine. Please note that as more information about COVID-19 vaccines becomes available, the resources on this page may be updated.

For more resources, visit CDC: Community Based Organizations COVID-19 Vaccine Toolkit.

About this toolkit

Who

Designed for staff of organizations serving communities affected by COVID-19. This includes:

  • Social service organizations
  • Faith-based organizations
  • School organizations (e.g., PTAs/PTOs)
  • Meal delivery services
  • Senior centers
  • Other community-based organizations (CBOs)

Purpose

Help organizations:

  • Educate community members about COVID-19 vaccines
  • Raise awareness about the benefits of vaccination
  • Address common questions and concerns

How to get started

  • Use these key messages when communicating with your community to help combat misinformation.
  • Print copies of the materials and use them as handouts.
  • Invite community members to post after-vaccination selfies on social media.
  • Adapt the key messages to the language, tone, and format that will resonate with your community. YOU know what works in your community.

Speaker request

If you would like someone from MDH to come and speak on COVID-19 vaccines at your organization, fill out the COVID-19 Vaccine Speakers Request Survey to request a speaker.

Find support in your community

COVID-19 Community Coordinators
COVID Community Coordinators support Minnesotans who need COVID-19 information specific to their communities, including in their languages and for their disability needs. Coordinators help community members find and get critical resources to deal with health concerns, employment, food access, housing, child care, and legal rights. Learn more at COVID-19 Community Coordinators.

Disability Hub
The Disability Hub is a valuable resource for information and COVID-19-related needs. For more information call 1-866-333-2466 or visit Disability Hub MN.

Refugee and Immigrant Resettlement Network
MDH is partnering with the Minnesota Department of Human Services (DHS) Refugee and Immigrant Resettlement Network to provide whole family support to refugee and immigrant communities impacted by COVID-19. Please share the Refugee and Immigrant COVID-19 Help Line flyers in your community! There are images below, in the social media section, that you can use to share information on the help line as well.

Refugee and Immigrant COVID-19 Help Line (PDF)
DHS Help Line flyer. Get help in your own language. Call 651-318-0989.

Toolkit contents

Tailor the below resources for your different audiences.

Vaccine safety

How COVID-19 Vaccines Are Made (PDF)
This handout explains how the COVID-19 vaccine processes and timelines were made more efficient compared to other vaccine development.
12/21/20

Vaccine Connector

The Minnesota COVID-19 Vaccine Connector helps Minnesotans find out when, where, and how to get a COVID-19 vaccine. This tool is for all Minnesotans 18 years of age and older who have not yet been vaccinated. Insurance and identification are not needed, and signing up is free.

COVID-19 Community Mobile Vaccination Bus Project
Includes the request form for a mobile vaccine unit.

Sample social media messages

Use these sample social media messages to help share more information about COVID-19 vaccines with your community members. Messages can be shared on your social media channels and link to more information. We encourage you to use your own photos or graphics to go along with the messages if you have something that is more relevant to your community.

General vaccine image for social media, sized for Facebook General vaccine image for social media, sized for Twitter Johnson and Johnson vaccine image for social media, sized for Facebook Three vaccines image for social media, sized for Facebook
Refugee and immigrant COVID-19 help line image for social media, sized for Facebook Refugee and immigrant COVID-19 help line image for social media, sized for Twitter
  • For the COVID-19 vaccine studies, manufactures made sure to include a diverse group of participants including people from Black, Latinx, American Indian and Asian communities. The studies showed that the vaccine worked for preventing COVID-19 in all these groups. #VaxMN #StaySafeMN

  • COVID-19 vaccines are safe and they work! This video answers common questions about how COVID-19 vaccines were tested, made, and approved. https://youtu.be/WHx3-FHVdbA #VaxMN #StaySafeMN

  • COVID-19 vaccines do not have preservatives, pork products or gelatin, or COVID-19 live virus. #VaxMN #StaySafeMN

  • The COVID-19 vaccine is free to everyone, no matter your immigration or insurance status. Some vaccination clinics may ask for medical insurance information. You should not receive a bill. If you do not have insurance, you can still get vaccinated. https://health.mn.gov/covidvaccine #VaxMN #StaySafeMN

  • If you get the Pfizer or Moderna COVID-19 vaccine, you will need two doses of the vaccine, and they need to be the same product. It takes two weeks after the second dose to be fully protected. Even after being vaccinated, you still have to do all these things to help keep your community safe: wear a mask, stay 6 feet from others, wash your hands, get tested for COVID-19 when needed, and stay home as much as you can. https://mn.gov/covid19/vaccine/ #VaxMN #StaySafeMN

  • If you get the Johnson & Johnson vaccine, you only need one dose. Even after being vaccinated, you still have to do all these things to help keep your community safe: wear a mask, stay 6 feet from others, wash your hands, get tested for COVID-19 when needed, and stay home as much as you can. https://mn.gov/covid19/vaccine/ #VaxMN #StaySafeMN

  • Minnesota is distributing all three COVID-19 vaccines widely to health systems, community vaccination sites, local public health, and pharmacies. This means that community members will not just see a single brand of vaccine offered in their communities.

  • Everyone 16 years and older should get the COVID-19 vaccine when it is available to them. This includes people with medical conditions, who have had COVID-19, and those of different ages, races, and ethnicities. The vaccine is safe for people who are pregnant and those with weak immune systems, but they should talk to their doctor before getting the COVID-19 vaccine. https://health.mn.gov/covidvaccine #VaxMN #StaySafeMN

  • Some people have side effects after getting the vaccine. Side effects usually last one or two days and usually do not prevent you from daily activities. You may have a sore arm, muscle aches, tiredness, headache, or a low fever. If you have questions or concerns about side effects, talk to your health care provider and report your side effects with CDC's v-safe tool.  https://www.cdc.gov/coronavirus/2019-ncov/vaccines/safety/vsafe.html. #VaxMN #StaySafeMN

  • We know people have many questions about COVID-19 vaccines. Learn more about COVID-19 vaccine at https://www.health.state.mn.us/diseases/coronavirus/vaccine/basics.html. #VaxMN #StaySafeMN

  • Everyone who wants to will eventually be able to be vaccinated. We just have to wait our turn. Learn more at https://mn.gov/covid19/vaccine/whos-getting-vaccinated/index.jsp. #VaxMN #StaySafeMN

  • We will share information about where and how you will be able to get vaccinated once it becomes available to more people. Check back at [your social media/website] and tune into your local news source. #VaxMN #StaySafeMN

Vaccine scam warning image for social media, sized for Twitter with home phone Vaccine scam warning image for social media, sized for Twitter with smart phone
  • Watch out for scams! Public health officials or health care providers will never ask for money, your bank account, credit card, or social security number. Offers to sell or ship doses of the vaccine are also a scam. If you believe you are the victim of a COVID-19 scam, visit https://www.ag.state.mn.us/Office/Forms/COVID19Complaint.asp. #VaxMN #StaySafeMN

Updated Wednesday, 21-Apr-2021 08:36:37 CDT