Be a Vaccine Advocate: COVID-19 Vaccine Toolkit for Individuals and Organizations - Minnesota Dept. of Health
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Be a Vaccine Advocate
COVID-19 Vaccine Toolkit for Individuals and Organizations

Do you want to promote vaccination in your community? The following toolkit is for you! #RollUpYourSleevesMN

Person flexing with bandaid: roll up your sleeves, vaccine advocates. Get your shot, share on social media, and encourage at least 3 people to get vaccinated.


This toolkit is designed for individuals or organizations, in Minnesota, who are passionate about getting their communities vaccinated against COVID-19. This includes, but is not limited to:

  • Youth/students
  • School administrators/educators
  • Celebrities or social influencers
  • Faith leaders
  • Private medical providers
  • Businesses, companies, and organizations

Karen Football Association
Summer Vaccines for Teens Karen Community (YouTube)

St Paul Saints
#RollUpYourSleevesMN (YouTube)

Rahi Patel, Young Women's Initiative
"I chose to get the vaccine for my grandma. I chose to get it for my neighbors, my professors, for my classmates and for my community. I was not at a particularly high risk for severe infection. But I was surrounded, knowingly or not, by people who may have been. With something as simple as a poke in my left arm, I was protecting them."

Alexis Moracco, Minnesota Youth Council
"I got vaccinated to ensure that I was as safe as possible for myself, family, and my community but also to move closer to the future where I can once again do the activities I like with the people I love."

Nathan Moracco, Parent
"As parents we try to protect our children from harm. From the car seat purchase to the bike helmet to the driving lessons before handing over the car keys. Encouraging your kids to get vaccinated is easiest thing you can do to protect them."


This toolkit can help vaccine advocates:

  1. Encourage Minnesotans to get vaccinated
  2. Educate their communities about COVID-19 vaccines
  3. Answer common questions and concerns

How to get started

  • Use key messages on TikTok, Snapchat, Instagram, Facebook, Twitter, email and other social media platforms to help combat misinformation.
    • Adapt the key messages to the language, tone, and format that will resonate with your communities. YOU know what works in your community.
  • Ask at least 3 other community members to get vaccinated, and invite them to post after-vaccination selfies on social media.
  • Print copies of the materials below and use them as handouts.
  • Host and/or encourage trusted community organizations to Host a Community COVID-19 Vaccination Event.
  • Invite a vaccine speaker to your community event or organization by completing this COVID-19 Vaccine Speakers Request Survey.
  • Share information on COVID-19 Community Coordinators with your network. COVID Community Coordinators support Minnesotans who need COVID-19 information specific to their communities, including in their languages and for their disability needs.

Toolkit contents

Tailor the below resources for your different audiences.

More videos are available at Videos for COVID-19: Vaccine

Use these sample social media messages to help share more information about COVID-19 vaccines with your friends, family, and community members. Use your own photos or graphics to go along with the messages if you want. You can also use images from Stay Safe MN Social Media Images. Translated Stay Safe MN media are also available.

Sample posts:

Why are you getting vaccinated? Who are you getting vaccinated for? #RollUpYourSleevesMN

I/We support vaccination because [insert personalized message]! #RollUpYourSleevesMn

Getting vaccinated is the surest way to get Minnesotans back to the people and activities we love! #RollUpYourSleevesMN

Fact: Everyone 12+ in MN can get their vaccine.
Fact: Vaccines are no cost to you.
Fact: You can get connected to your vaccine today. #RollUpYourSleevesMn

Want your kids (12+) to enjoy summer fully? Go get vaccinated together! #RollUpYourSleevesMN

We know people have many questions about COVID-19 vaccines. Learn more about COVID-19 vaccine at #RollUpYourSleevesMN

Watch out for scams! Public health officials or health care providers will never ask for money, your bank account, credit card, or social security number. Offers to sell or ship doses of the vaccine are also a scam. If you believe you are the victim of a COVID-19 scam, visit #RollUpYourSleevesMN

Facebook Frames:

If you have a Facebook account, you can add a frame to your profile picture to help people who follow you see that you have been vaccinated or are an advocate for COVID-19 vaccines.

Updated Thursday, 16-Jun-2022 15:38:37 CDT